SESTO SAN GIOVANNI – Italian beverage giant Campari has gained a stronger foothold in the North American market with the purchase of Forty Creek Distillery Ltd, a leading Canadian spirits company.
The cash purchase, for a total of $168 million, gives Milan-based Campari total ownership of the Canadian firm and its portfolio of premium alcohol products. The firm’s whiskies have won Canadian Whisky of the Year championships three times and earned five gold medals as Best Tasting Whiskies at the Beverage Testing Institute in Chicago.
Liquor giant Campari, best-known for its signature red aperitif, was established in 1860 by Gaspare Campari, who sold the aperitif that still bears his name at a cafe in Milan. The Campari label grew in popularity over the years and by the 1960s was expanding internationally, with its brands now distributed in more than 190 countries.